In the veterinary industry, developing a brand can help you establish your place in the market. Your unique brand can be a way to help other veterinarians and pet owners alike understand who you are, what differentiates you from other practices, and what they can expect when interacting with you. So, what can you do to help create a brand that attracts the clientele and associates you want?
In this episode, Robin Brogdon, CEO at BluePrints Veterinary Marketing Group, joins the show to discuss the potential benefits of Employee Stock Ownership Plans (ESOPs) and what you can do to help build an ownership culture within your practice. She also explains how allowing your employees to speak their minds and feel heard can help you create a legacy for your practice and how it could affect change in the veterinary industry today.
Listen to the Full Episode:
What You’ll Learn In Today’s Episode:
- How establishing “who you are” as a veterinary practice can be more important than just building a website
- The potential benefits of ESOPs in the Veterinary space
- The definition of an ownership culture
Resources In Today’s Episode:
- Robin Brogdon: LinkedIn | Website
- James Yost: LinkedIn | SignatureFD
- Travis York: LinkedIn
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Disclosure: Travis York is the owner of Three and One Vet Advisors and a partner of SignatureFD. Three and One Vet Advisors is a veterinary consulting and strategic planning firm of which SignatureFD has no involvement or ownership. James Yost is a partner and wealth adviser at SignatureFD. SignatureFD is an investment adviser registered with the U.S. Securities and Exchange Commission. Three and One Vet Advisors and SignatureFD are not affiliated. Mr. York provides all non-investment advisory services through Three and One Vet Advisors. The opinions of the guests and the contents of this podcast are intended to be educational only and should not be relied upon as investment, tax, business, or planning advice. You should consult with a professional advisor prior to taking any course of action that may impact you or your business.