As an entrepreneur, your business requires an inordinate amount of your time and energy.  At work and at home you have a lot of responsibilities, a lot of people depending on you and a lot of competing demands on your time – all of which can be stressful.  Many owners struggle with the pressures of running their business while trying to maintain balance in other areas of their lives (family, friends, faith, fitness, finances, fun & freedom).

If you’re like most owners the business is the primary source of income and the majority of your net worth is currently tied up in your illiquid business.  In addition, entrepreneurs are typically so busy working on/in the business that they often don’t make their personal finances a priority.